Market Research on Grocery Stores

Dear readers all around the world,

As an economic student it was a pleasure for me to compare today three kinds of grocery stores. We started to visit Kroger on our second day in the US. This company has a bride range of products as well as cheap prices. Almost everyone can go shopping here, but the highest rate are people from the under class. Studies have shown that this kind of businesses have the highest numbers of sales, because they address all parts of the society and are available on foot. The issue of costumer cards makes the client feel that they save lot of money.

Today we drove to Pipkins at noon. This shop offers organic food for higher prices. Customers go there with the expectation of better quality and don"t have problems to afford the prices. Here is mainly vegetable, fruits and eggs served. They don't really need marketing, because of a good image by word of mouth. One interviewed customer told that the target group are people, who implement diet. The healthieness of this products is a key motivator for this kind of business. Regarding eggs this shop plays a unique market leader all around the Cincinnati region.

Finally we visited JungleJims. This is one example for international commodities, where you can find everything. Starting with the entrance-decoration everything in this shop seems to be extraordinary. The area of JungleJims extends so long that the customer passes at least 200 products until the cash register. That's why the people will buy a lot because of this long merchandise influence. For better orientation they do offer maps. Especially people with background in Asia like to purchase here, said our guide through JungleJims. In compensation for the high selection of course prices are a bit higher, but still affordable.

JungleJims and Pipkins are located in industrial parks and are difficult to be available on foot.

In the next dayswill be a short break of writing, because we are on our trip to Chicago!